Author Archives: Filipa Preston

Filipa Preston is CEO and founder of Software Optimisation Services.

Is Your “Why” Strong Enough?

WHY: The world’s simplest idea The inspiration for writing this article came from my experience immediately after presenting at Microsoft’s Worldwide Partner Conference in Toronto, 11-14 July 2016.  One of my SAM peers – who was in the audience at the time – came up to me afterwards and thanked me for inspiring him to change his business messaging. He ...

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WHY: The World’s Simplest Idea

The inspiration for writing this article came from my experience immediately after presenting at Microsoft’s Worldwide Partner Conference in Toronto, 11-14 July 2016. One of my SAM peers – who was in the audience at the time – came up to me afterwards and thanked me for inspiring him to change his business messaging. He did this because my presentation ...

Read More »